

Culture & Ethnography
Batch Pull – Task Dashboard
Academic Project
Role: UX Designer + Researcher
Duration: 1 month
Problem Statement
Redesigned a cybersecurity dashboard for SOC analysts to monitor threats, investigate incidents, and visualize impact metrics like ROI and time saved. The interface focused on clarity, drill-down functionality, and actionable data visualization.
Willow Studio has completely transformed the way we present our brand. Their team’s creativity, professionalism, and deep understanding of design made the entire process smooth and enjoyable. From the initial concept to the final execution, every detail was thoughtfully crafted to align with our vision. The end result was beyond our expectations—visually stunning, highly functional, and perfectly tailored to our needs.

Approach & Research Style
By addressing these challenges head-on, we empower brands to elevate their presence, build stronger connections, and achieve their creative vision with confidence.
In today’s fast-paced digital world, standing out as a creative studio is more challenging than ever. Many brands struggle with outdated designs, inconsistent branding, and a lack of compelling storytelling that truly connects with their audience. Without a strong visual identity and seamless user experience, potential clients lose interest, leading to missed opportunities and decreased engagement. Additionally, many creative studios face difficulties in balancing aesthetics with functionality, often resulting in visually appealing but impractical solutions. Willow Studio was conceived to bridge this gap by providing innovative, high-quality design solutions that not only look stunning but also drive real impact. We understand the importance of storytelling, strategic branding, and immersive experiences that leave a lasting impression.



Concept
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
Concept
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
01
Exploration was non-linear
Users moved freely between spaces, often circling back rather than progressing step by step
02
Emotional Engagement
Visitors were drawn to tactile experiences, rope, pottery, weaving, which slowed down their pace.
03
Cultural Knowledge
Most users lacked historical context and needed visual storytelling to feel connected and informed.
Designing the Structure
Instead of building flat menu items, I created a structure that reflects zones of experience.
Each cultural space became a primary section in the navigation, just as it is in real life. This allowed users to visually and intuitively enter the heritage story from whichever point captured their interest.


Starting with sticky notes that captured user needs, cultural cues, and experience goals, then evolving into a zone-based information architecture that mirrors how people naturally move through the Heritage Village
Ideations
Sketching out how culture could feel on a screen.
This phase was where I began translating everything I’d learned, the cultural rhythm, the emotional pacing, the way people moved through the Heritage Village into early design concepts. Instead of starting with polished visuals, I kept it intentionally rough and open-ended using low-fidelity mockups.
Each wireframe was a way to test an idea quickly:
What if users could scroll through the site like they’d walk through the Village?
How could zones feel distinct, but still part of one shared story?
Could I let visuals and layout carry cultural meaning, without overwhelming the interface?
These sketches helped me define the structure, layout rhythm, and key content blocks. They weren’t about visual perfection , they were about translating place and pace into a web experience.

Visual Identity
Bringing heritage to life through soft, grounded design choices
The visual language of Stories in Sand was inspired by the textures, tones, and emotional quiet of the Dubai Heritage Village. Every visual decision from color to typography, was made to reflect a sense of place that feels calm, grounded, and respectful of culture.

Final Mockups
From research to rhythm, a digital space that feels like the real one.
These high-fidelity screens combine cultural insight with calm design. Each page invites exploration through soft tones, intuitive structure, and immersive imagery reflecting the quiet, open rhythm of the Heritage Village itself.


High-fidelity mockups showcasing key design decisions, from visual storytelling and cultural tone to content flow and user-centered structure.


Reflections
Reflections
From Research to Resonance
Through 12+ hours of cultural research and 3 rounds of design iteration, I learned how to translate real-world emotion into digital rhythm. Crafting 6 high-fidelity screens taught me to balance storytelling with structure and design not just for users, but for meaning.
More Works
©2025
More Works
©2025


Culture & Ethnography
Batch Pull – Task Dashboard
Academic Project
Role: UX Designer + Researcher
Duration: 1 month
Problem Statement
Redesigned a cybersecurity dashboard for SOC analysts to monitor threats, investigate incidents, and visualize impact metrics like ROI and time saved. The interface focused on clarity, drill-down functionality, and actionable data visualization.
Willow Studio has completely transformed the way we present our brand. Their team’s creativity, professionalism, and deep understanding of design made the entire process smooth and enjoyable. From the initial concept to the final execution, every detail was thoughtfully crafted to align with our vision. The end result was beyond our expectations—visually stunning, highly functional, and perfectly tailored to our needs.

Approach & Research Style
By addressing these challenges head-on, we empower brands to elevate their presence, build stronger connections, and achieve their creative vision with confidence.
In today’s fast-paced digital world, standing out as a creative studio is more challenging than ever. Many brands struggle with outdated designs, inconsistent branding, and a lack of compelling storytelling that truly connects with their audience. Without a strong visual identity and seamless user experience, potential clients lose interest, leading to missed opportunities and decreased engagement. Additionally, many creative studios face difficulties in balancing aesthetics with functionality, often resulting in visually appealing but impractical solutions. Willow Studio was conceived to bridge this gap by providing innovative, high-quality design solutions that not only look stunning but also drive real impact. We understand the importance of storytelling, strategic branding, and immersive experiences that leave a lasting impression.



Concept
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
Concept
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
01
Exploration was non-linear
Users moved freely between spaces, often circling back rather than progressing step by step
02
Emotional Engagement
Visitors were drawn to tactile experiences, rope, pottery, weaving, which slowed down their pace.
03
Cultural Knowledge
Most users lacked historical context and needed visual storytelling to feel connected and informed.
Designing the Structure
Instead of building flat menu items, I created a structure that reflects zones of experience.
Each cultural space became a primary section in the navigation, just as it is in real life. This allowed users to visually and intuitively enter the heritage story from whichever point captured their interest.


Starting with sticky notes that captured user needs, cultural cues, and experience goals, then evolving into a zone-based information architecture that mirrors how people naturally move through the Heritage Village
Ideations
Sketching out how culture could feel on a screen.
This phase was where I began translating everything I’d learned, the cultural rhythm, the emotional pacing, the way people moved through the Heritage Village into early design concepts. Instead of starting with polished visuals, I kept it intentionally rough and open-ended using low-fidelity mockups.
Each wireframe was a way to test an idea quickly:
What if users could scroll through the site like they’d walk through the Village?
How could zones feel distinct, but still part of one shared story?
Could I let visuals and layout carry cultural meaning, without overwhelming the interface?
These sketches helped me define the structure, layout rhythm, and key content blocks. They weren’t about visual perfection , they were about translating place and pace into a web experience.

Visual Identity
Bringing heritage to life through soft, grounded design choices
The visual language of Stories in Sand was inspired by the textures, tones, and emotional quiet of the Dubai Heritage Village. Every visual decision from color to typography, was made to reflect a sense of place that feels calm, grounded, and respectful of culture.

Final Mockups
From research to rhythm, a digital space that feels like the real one.
These high-fidelity screens combine cultural insight with calm design. Each page invites exploration through soft tones, intuitive structure, and immersive imagery reflecting the quiet, open rhythm of the Heritage Village itself.

High-fidelity mockups showcasing key design decisions, from visual storytelling and cultural tone to content flow and user-centered structure.

Reflections
From Research to Resonance
Through 12+ hours of cultural research and 3 rounds of design iteration, I learned how to translate real-world emotion into digital rhythm. Crafting 6 high-fidelity screens taught me to balance storytelling with structure and design not just for users, but for meaning.
More Works
©2025


Culture & Ethnography
Batch Pull – Task Dashboard
Academic Project
Role: UX Designer + Researcher
Duration: 1 month
Problem Statement
Redesigned a cybersecurity dashboard for SOC analysts to monitor threats, investigate incidents, and visualize impact metrics like ROI and time saved. The interface focused on clarity, drill-down functionality, and actionable data visualization.
Willow Studio has completely transformed the way we present our brand. Their team’s creativity, professionalism, and deep understanding of design made the entire process smooth and enjoyable. From the initial concept to the final execution, every detail was thoughtfully crafted to align with our vision. The end result was beyond our expectations—visually stunning, highly functional, and perfectly tailored to our needs.

Approach & Research Style
By addressing these challenges head-on, we empower brands to elevate their presence, build stronger connections, and achieve their creative vision with confidence.
In today’s fast-paced digital world, standing out as a creative studio is more challenging than ever. Many brands struggle with outdated designs, inconsistent branding, and a lack of compelling storytelling that truly connects with their audience. Without a strong visual identity and seamless user experience, potential clients lose interest, leading to missed opportunities and decreased engagement. Additionally, many creative studios face difficulties in balancing aesthetics with functionality, often resulting in visually appealing but impractical solutions. Willow Studio was conceived to bridge this gap by providing innovative, high-quality design solutions that not only look stunning but also drive real impact. We understand the importance of storytelling, strategic branding, and immersive experiences that leave a lasting impression.



Concept
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
Concept
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
01
Exploration was non-linear
Users moved freely between spaces, often circling back rather than progressing step by step
02
Emotional Engagement
Visitors were drawn to tactile experiences, rope, pottery, weaving, which slowed down their pace.
03
Cultural Knowledge
Most users lacked historical context and needed visual storytelling to feel connected and informed.
Designing the Structure
Instead of building flat menu items, I created a structure that reflects zones of experience.
Each cultural space became a primary section in the navigation, just as it is in real life. This allowed users to visually and intuitively enter the heritage story from whichever point captured their interest.


Starting with sticky notes that captured user needs, cultural cues, and experience goals, then evolving into a zone-based information architecture that mirrors how people naturally move through the Heritage Village
Ideations
Sketching out how culture could feel on a screen.
This phase was where I began translating everything I’d learned, the cultural rhythm, the emotional pacing, the way people moved through the Heritage Village into early design concepts. Instead of starting with polished visuals, I kept it intentionally rough and open-ended using low-fidelity mockups.
Each wireframe was a way to test an idea quickly:
What if users could scroll through the site like they’d walk through the Village?
How could zones feel distinct, but still part of one shared story?
Could I let visuals and layout carry cultural meaning, without overwhelming the interface?
These sketches helped me define the structure, layout rhythm, and key content blocks. They weren’t about visual perfection , they were about translating place and pace into a web experience.

Visual Identity
Bringing heritage to life through soft, grounded design choices
The visual language of Stories in Sand was inspired by the textures, tones, and emotional quiet of the Dubai Heritage Village. Every visual decision from color to typography, was made to reflect a sense of place that feels calm, grounded, and respectful of culture.

Final Mockups
From research to rhythm, a digital space that feels like the real one.
These high-fidelity screens combine cultural insight with calm design. Each page invites exploration through soft tones, intuitive structure, and immersive imagery reflecting the quiet, open rhythm of the Heritage Village itself.

High-fidelity mockups showcasing key design decisions, from visual storytelling and cultural tone to content flow and user-centered structure.

Reflections
From Research to Resonance
Through 12+ hours of cultural research and 3 rounds of design iteration, I learned how to translate real-world emotion into digital rhythm. Crafting 6 high-fidelity screens taught me to balance storytelling with structure and design not just for users, but for meaning.
More Works
©2025