B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
Overview
Hiring an artist for an event often feels like chasing shadows, word-of-mouth, unreliable sources, unverified skills.
Artsy is a digital platform that bridges the gap between artists and event planners, providing an intuitive space for discovery, credibility, and fair compensation. From birthday clowns to classical dancers, Artsy makes talent accessible.
Hiring an artist for an event often feels like chasing shadows, word-of-mouth, unreliable sources, unverified skills.
Artsy is a digital platform that bridges the gap between artists and event planners, providing an intuitive space for discovery, credibility, and fair compensation. From birthday clowns to classical dancers, Artsy makes talent accessible.
Problem Statement
Most people don’t know where to look when it comes to hiring the right kind of artist for an event.
Most people don’t know where to look when it comes to hiring the right kind of artist for an event.
Meanwhile, artists struggle with poor visibility, inconsistent bookings, and limited professional tools. This gap between discovery and trust leads to mismatches, miscommunication, and missed opportunities on both sides.
01
No Central Directory
Finding artists is fragmented and unreliable, limiting discovery and causing last-minute compromises.
02
Poor Transparency
Unclear pricing and vague portfolios lead to mistrust and unfair compensation.
03
Mismatched Bookings
Lack of structured data causes poor artist-event fit, hurting both performance and credibility.
Process
Process
I followed a cyclic, human-centered design approach
Empathize uncovered user pain points → Define explored possible directions → Ideate refined features and flows → Design validated ideas → and Test helped us improve continuously, always circling back based on feedback.
Empathize
Empathize
User Research | User Interviews
User Research | User Interviews
I spoke with 15 users to uncover pain points in booking and performing. Planners struggled with unreliable discovery and lack of trust, while artists lacked visibility and control.
These insights revealed a clear need for a platform that enables structured, trustworthy, and efficient artist-event matchmaking.
I spoke with 08 users to uncover pain points in booking and performing. Planners struggled with unreliable discovery and lack of trust, while artists lacked visibility and control.
These insights revealed a clear need for a platform that enables structured, trustworthy, and efficient artist-event matchmaking.
Key insights from an interview with Virat, an event planner, highlighting challenges in artist discovery, trust, and booking—shaping Artsy’s focus on transparency and professionalism.
Empathize
Empathize
User Insights
User Insights
Event planners expressed frustration with the lack of a centralized, trustworthy platform to find and book artists. They often relied on personal networks or scattered platforms, leading to time-consuming vetting, unclear pricing, and last-minute cancellations. Without transparent profiles or professional guarantees, booking felt more like a gamble than a process.
01
Discovery is fragmented
Planners struggle to find and compare artists across platforms, often relying on referrals or social media.
02
Trust is lacking
Unclear pricing, inconsistent professionalism, and no accountability lead to mismatches and frustration.
03
Both sides want structure
Planners seek filters, portfolios, and reviews; artists want visibility, fair pay, and creative control.
Empathize
Empathize
Competitive Analysis
Competitive Analysis
A review of StarClinch, BookMyArtist, and Live101 revealed key gaps, lack of personalization, unclear pricing, and limited user control. These insights highlighted the need for a more intuitive, transparent platform, shaping Artsy’s focus on audience fit, professionalism, and trust.
Check out the analysis here: Competitive Analysis
Define
Define
User Persona
User Persona
I translated recurring themes from user interviews: like trust issues, discovery gaps, and visibility struggles into a key persona: Virat, the planner seeking reliability. This helped align my design with real user needs.
Define
Define
User Journey Mapping
User Journey Mapping
Mapping Virat’s journey, from receiving a client brief to managing last-minute artist issues, revealed key friction points like scattered discovery, inconsistent communication, and lack of accountability. These insights helped identify where Artsy could streamline the experience, reduce uncertainty, and build trust into every stage of the booking process.
Virat’s journey highlights key pain points in artist booking, scattered discovery, poor communication, and lack of accountability showing where Artsy can simplify and build trust.
Ideation
Ideation
Information Architecture
Information Architecture
To ensure ease of navigation and reduce user friction, I structured Artsy’s information architecture around real-world event planning behaviors. The core sections, Explore, Bookings, Saved, Packages, and Profile, mirror how planners search, evaluate, and manage artists. Each screen is designed to flow naturally into the next, supporting a seamless booking journey with minimal effort. The IA was refined through wireframe testing to ensure clarity, hierarchy, and accessibility across devices.
Design
Design
Low Fidelity Wireframes
Low Fidelity Wireframes
Based on the information architecture, I developed low-fidelity wireframes to visualize key user flows, from discovering artists to finalizing bookings. The wireframes focused on simplicity and clarity, ensuring that planners could browse, filter, and evaluate artists without cognitive overload.
I also mapped out secondary flows like viewing saved artists and accessing booking history. These early sketches helped validate layout decisions and identify content gaps before moving into visual design.
Final Mockups
Final Mockups
Bringing It All Together: Final Visuals
Bringing It All Together: Final Visuals
The final high-fidelity mockups bring Artsy’s core values, clarity, credibility, and creativity to life. Using a cool-toned palette and clean typography (Open Sans), the design balances visual hierarchy with a calm, trustworthy aesthetic.
Key screens include the artist listing page, profile view with pricing and reviews, a simplified booking flow, and a saved preferences panel. Every interaction was designed to reduce decision fatigue while empowering users to make confident, informed bookings.
The mockups were refined based on user feedback from usability testing to ensure accessibility and flow across devices
Introducing Artsy: Simple onboarding to set expectations, build trust, and get users booking fast.
Designed for discovery and planning, easily explore artists and manage bookings in one place.
From browsing to booking: A seamless flow designed for clarity, confidence, and connection.
Reflections & Learnings
Reflections & Learnings
First Steps into UX: What Artsy Taught Me
First Steps into UX: What Artsy Taught Me
As one of my first UX projects, Artsy was a crash course in designing with empathy and structure. I learned how to turn ambiguous user needs into clear, navigable flows, especially in a space where trust and timing matter.
From mapping user journeys to crafting final mockups, this project sharpened my understanding of how thoughtful design can reduce friction and build confidence.
Most importantly, it taught me to always design for clarity, care, and context.
Other Moments of “I Think I Got It”
©2025
Other Moments of "I Think I Got It"
©2025
Healthcare Ops Workflow
2024
Behind the Workflows
Curated Talent App
2022
Artsy
Digital Heritage Website
2023
Stories in Sand
Positionality Statement
2025
Confessions of an Empath
Other Moments of "I Think I Got It"
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
Overview
Hiring an artist for an event often feels like chasing shadows, word-of-mouth, unreliable sources, unverified skills.
Artsy is a digital platform that bridges the gap between artists and event planners, providing an intuitive space for discovery, credibility, and fair compensation. From birthday clowns to classical dancers, Artsy makes talent accessible.
Problem Statement
Most people don’t know where to look when it comes to hiring the right kind of artist for an event.
Meanwhile, artists struggle with poor visibility, inconsistent bookings, and limited professional tools. This gap between discovery and trust leads to mismatches, miscommunication, and missed opportunities on both sides.
01
No Central Directory
Finding artists is fragmented and unreliable, limiting discovery and causing last-minute compromises.
02
Poor Transparency
Unclear pricing and vague portfolios lead to mistrust and unfair compensation.
03
Mismatched Bookings
Lack of structured data causes poor artist-event fit, hurting both performance and credibility.
Process
I followed a cyclic, human-centered design approach
Empathize uncovered user pain points → Define explored possible directions → Ideate refined features and flows → Design validated ideas → and Test helped us improve continuously, always circling back based on feedback.
Empathize
User Research | User Interviews
I spoke with 08 users to uncover pain points in booking and performing. Planners struggled with unreliable discovery and lack of trust, while artists lacked visibility and control.
These insights revealed a clear need for a platform that enables structured, trustworthy, and efficient artist-event matchmaking.
Key insights from an interview with Virat, an event planner, highlighting challenges in artist discovery, trust, and booking—shaping Artsy’s focus on transparency and professionalism.
Empathize
User Insights
Event planners expressed frustration with the lack of a centralized, trustworthy platform to find and book artists. They often relied on personal networks or scattered platforms, leading to time-consuming vetting, unclear pricing, and last-minute cancellations. Without transparent profiles or professional guarantees, booking felt more like a gamble than a process.
01
Discovery is fragmented
Planners struggle to find and compare artists across platforms, often relying on referrals or social media.
02
Trust is lacking
Unclear pricing, inconsistent professionalism, and no accountability lead to mismatches and frustration.
03
Both sides want structure
Planners seek filters, portfolios, and reviews; artists want visibility, fair pay, and creative control.
Empathize
Competitive Analysis
A review of StarClinch, BookMyArtist, and Live101 revealed key gaps, lack of personalization, unclear pricing, and limited user control. These insights highlighted the need for a more intuitive, transparent platform, shaping Artsy’s focus on audience fit, professionalism, and trust.
Check out the analysis here: Competitive Analysis
Define
User Persona
I translated recurring themes from user interviews: like trust issues, discovery gaps, and visibility struggles into a key persona: Virat, the planner seeking reliability. This helped align my design with real user needs.
Define
User Journey Mapping
Mapping Virat’s journey, from receiving a client brief to managing last-minute artist issues, revealed key friction points like scattered discovery, inconsistent communication, and lack of accountability. These insights helped identify where Artsy could streamline the experience, reduce uncertainty, and build trust into every stage of the booking process.
Virat’s journey highlights key pain points in artist booking, scattered discovery, poor communication, and lack of accountability showing where Artsy can simplify and build trust.
Ideation
Information Architecture
To ensure ease of navigation and reduce user friction, I structured Artsy’s information architecture around real-world event planning behaviors. The core sections, Explore, Bookings, Saved, Packages, and Profile, mirror how planners search, evaluate, and manage artists. Each screen is designed to flow naturally into the next, supporting a seamless booking journey with minimal effort. The IA was refined through wireframe testing to ensure clarity, hierarchy, and accessibility across devices.
Design
Low Fidelity Wireframes
Based on the information architecture, I developed low-fidelity wireframes to visualize key user flows, from discovering artists to finalizing bookings. The wireframes focused on simplicity and clarity, ensuring that planners could browse, filter, and evaluate artists without cognitive overload.
I also mapped out secondary flows like viewing saved artists and accessing booking history. These early sketches helped validate layout decisions and identify content gaps before moving into visual design.
Final Mockups
Bringing It All Together: Final Visuals
The final high-fidelity mockups bring Artsy’s core values, clarity, credibility, and creativity to life. Using a cool-toned palette and clean typography (Open Sans), the design balances visual hierarchy with a calm, trustworthy aesthetic.
Key screens include the artist listing page, profile view with pricing and reviews, a simplified booking flow, and a saved preferences panel. Every interaction was designed to reduce decision fatigue while empowering users to make confident, informed bookings.
The mockups were refined based on user feedback from usability testing to ensure accessibility and flow across devices
Introducing Artsy: Simple onboarding to set expectations, build trust, and get users booking fast.
Designed for discovery and planning, easily explore artists and manage bookings in one place.
From browsing to booking: A seamless flow designed for clarity, confidence, and connection.
Reflections & Learnings
First Steps into UX: What Artsy Taught Me
As one of my first UX projects, Artsy was a crash course in designing with empathy and structure. I learned how to turn ambiguous user needs into clear, navigable flows, especially in a space where trust and timing matter.
From mapping user journeys to crafting final mockups, this project sharpened my understanding of how thoughtful design can reduce friction and build confidence.
Most importantly, it taught me to always design for clarity, care, and context.
Other Moments of “I Think I Got It”
©2025
Other Moments of "I Think I Got It"
©2025
Healthcare Ops Workflow
2024
Behind the Workflows
Curated Talent App
2022
Artsy
Digital Heritage Website
2023
Stories in Sand
Positionality Statement
2025
Confessions of an Empath
Other Moments of "I Think I Got It"
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
B2C
Artsy
Connecting artists with events through a seamless digital booking platform.
Academic Project
Role: UX Designer + Researcher
Duration: 2 weeks
Overview
Hiring an artist for an event often feels like chasing shadows, word-of-mouth, unreliable sources, unverified skills.
Artsy is a digital platform that bridges the gap between artists and event planners, providing an intuitive space for discovery, credibility, and fair compensation. From birthday clowns to classical dancers, Artsy makes talent accessible.
Problem Statement
Most people don’t know where to look when it comes to hiring the right kind of artist for an event.
Meanwhile, artists struggle with poor visibility, inconsistent bookings, and limited professional tools. This gap between discovery and trust leads to mismatches, miscommunication, and missed opportunities on both sides.
01
No Central Directory
Finding artists is fragmented and unreliable, limiting discovery and causing last-minute compromises.
02
Poor Transparency
Unclear pricing and vague portfolios lead to mistrust and unfair compensation.
03
Mismatched Bookings
Lack of structured data causes poor artist-event fit, hurting both performance and credibility.
Process
I followed a cyclic, human-centered design approach
Empathize uncovered user pain points → Define explored possible directions → Ideate refined features and flows → Design validated ideas → and Test helped us improve continuously, always circling back based on feedback.
Empathize
User Research | User Interviews
I spoke with 08 users to uncover pain points in booking and performing. Planners struggled with unreliable discovery and lack of trust, while artists lacked visibility and control.
These insights revealed a clear need for a platform that enables structured, trustworthy, and efficient artist-event matchmaking.
Key insights from an interview with Virat, an event planner, highlighting challenges in artist discovery, trust, and booking—shaping Artsy’s focus on transparency and professionalism.
Empathize
User Insights
Event planners expressed frustration with the lack of a centralized, trustworthy platform to find and book artists. They often relied on personal networks or scattered platforms, leading to time-consuming vetting, unclear pricing, and last-minute cancellations. Without transparent profiles or professional guarantees, booking felt more like a gamble than a process.
01
Discovery is fragmented
Planners struggle to find and compare artists across platforms, often relying on referrals or social media.
02
Trust is lacking
Unclear pricing, inconsistent professionalism, and no accountability lead to mismatches and frustration.
03
Both sides want structure
Planners seek filters, portfolios, and reviews; artists want visibility, fair pay, and creative control.
Empathize
Competitive Analysis
A review of StarClinch, BookMyArtist, and Live101 revealed key gaps, lack of personalization, unclear pricing, and limited user control. These insights highlighted the need for a more intuitive, transparent platform, shaping Artsy’s focus on audience fit, professionalism, and trust.
Check out the analysis here: Competitive Analysis
Define
User Persona
I translated recurring themes from user interviews: like trust issues, discovery gaps, and visibility struggles into a key persona: Virat, the planner seeking reliability. This helped align my design with real user needs.
Define
User Journey Mapping
Mapping Virat’s journey, from receiving a client brief to managing last-minute artist issues, revealed key friction points like scattered discovery, inconsistent communication, and lack of accountability. These insights helped identify where Artsy could streamline the experience, reduce uncertainty, and build trust into every stage of the booking process.
Virat’s journey highlights key pain points in artist booking, scattered discovery, poor communication, and lack of accountability showing where Artsy can simplify and build trust.
Ideation
Information Architecture
To ensure ease of navigation and reduce user friction, I structured Artsy’s information architecture around real-world event planning behaviors. The core sections, Explore, Bookings, Saved, Packages, and Profile, mirror how planners search, evaluate, and manage artists. Each screen is designed to flow naturally into the next, supporting a seamless booking journey with minimal effort. The IA was refined through wireframe testing to ensure clarity, hierarchy, and accessibility across devices.
Design
Low Fidelity Wireframes
Based on the information architecture, I developed low-fidelity wireframes to visualize key user flows, from discovering artists to finalizing bookings. The wireframes focused on simplicity and clarity, ensuring that planners could browse, filter, and evaluate artists without cognitive overload.
I also mapped out secondary flows like viewing saved artists and accessing booking history. These early sketches helped validate layout decisions and identify content gaps before moving into visual design.
Final Mockups
Bringing It All Together: Final Visuals
The final high-fidelity mockups bring Artsy’s core values, clarity, credibility, and creativity to life. Using a cool-toned palette and clean typography (Open Sans), the design balances visual hierarchy with a calm, trustworthy aesthetic.
Key screens include the artist listing page, profile view with pricing and reviews, a simplified booking flow, and a saved preferences panel. Every interaction was designed to reduce decision fatigue while empowering users to make confident, informed bookings.
The mockups were refined based on user feedback from usability testing to ensure accessibility and flow across devices
Introducing Artsy: Simple onboarding to set expectations, build trust, and get users booking fast.
Designed for discovery and planning, easily explore artists and manage bookings in one place.
From browsing to booking: A seamless flow designed for clarity, confidence, and connection.
Reflections & Learnings
First Steps into UX: What Artsy Taught Me
As one of my first UX projects, Artsy was a crash course in designing with empathy and structure. I learned how to turn ambiguous user needs into clear, navigable flows, especially in a space where trust and timing matter.
From mapping user journeys to crafting final mockups, this project sharpened my understanding of how thoughtful design can reduce friction and build confidence.
Most importantly, it taught me to always design for clarity, care, and context.
Other Moments of “I Think I Got It”
©2025
Other Moments of "I Think I Got It"
©2025
Healthcare Ops Workflow
2024
Behind the Workflows
Curated Talent App
2022
Artsy
Digital Heritage Website
2023
Stories in Sand
Positionality Statement
2025
Confessions of an Empath
Other Moments of "I Think I Got It"